Accession Number : AD0276379

Title :   A Computer Model of Elementary Social Behavior,

Corporate Author : SYSTEM DEVELOPMENT CORP SANTA MONICA CALIF

Report Date : 27 MAR 1962

Pagination or Media Count : 1

Abstract : Complex social behavior is reduced to symbolmanipulating processes on a digital computer by means of the IPL-V (Information Processing Language-Version V). Unlike the cognitive models of Feigenbaum and Feldman, Homoculus, as this model is called, focuses on individual decisionmaking in social interactions using rewards and punishments. It is like the Feigenbaum and Feldman models in that Homonculus emphasizes non-numerical processes and is essentially deterministic rather than probabilistic. The theory used as a model for this program is from George Homans' Social Behavior. (Author)

Descriptors :   *BEHAVIOR, *GROUP DYNAMICS, DECISION MAKING, DIGITAL COMPUTERS, PSYCHOLOGY, REASONING, SIMULATION, SOCIAL COMMUNICATION

Distribution Statement : APPROVED FOR PUBLIC RELEASE