Accession Number : AD0288584

Title :   SIMULATING ELEMENTARY SOCIAL BEHAVIOR

Corporate Author : SYSTEM DEVELOPMENT CORP SANTA MONICA CALIF

Personal Author(s) : GULLAHORN,JOHN T. ; GULLAHORN,JEANNE E.

Report Date : 01 OCT 1962

Pagination or Media Count : 1

Abstract : The author's work in developing a computer model (HOMUNCULUS) is based on George Homans' publication, Social Behavior: Its Elementary Forms. HOMUNCULUS is an attempt to explicate, in a way not possible with verbal theory, the ability of a person in normal social interacti n to evaluate the context of behavior, retrieve information necessary to alternative plans of action, and select the conditions under which he will undertake one activity rather than another. (Author)

Descriptors :   (*BEHAVIOR), (*COMPUTERS), (*DATA PROCESSING SYSTEMS), (*DECISION MAKING), (*SOCIAL COMMUNICATION), COMMUNICATION THEORY, SIMULATION, PROGRAMMING(COMPUTERS)

Distribution Statement : APPROVED FOR PUBLIC RELEASE