Accession Number : AD0290262

Title :   MOTIVATIONAL AND INCENTIVE FACTORS IN SOCIALLY INFLUENCED BEHAVIOR

Corporate Author : MIAMI UNIV CORAL GABLES FLA

Personal Author(s) : MCDAVID,JOHN W.

Report Date : 01 OCT 1962

Pagination or Media Count : 1

Abstract : Effort was directed toward the exploration of motivational factors underlying the occurrence of conforming behavior and their interactions with a variety of situational or conditional factors. A major conjunct goal of this researc is to clarify a distinction between two major processes in socially influenced behavior: (1) a normative or agreement-seeking process, and (2) an informational or information-seeking process. A large volume of data were collected for preliminary investigation of correlations between certain standard motivational and person-ALITY ASSESSMENT DEVICES AND EMPIRICAL LABORATORY MEASURES OF CONFORMING BEHAVIOR. One specific exploration of the relationship between particular motivational factors (achievement and affiliation motivation) and one situational factor (task difficulty or ambiguity) was completed. (Author)

Descriptors :   *BEHAVIOR, ATTITUDES(PSYCHOLOGY), PERSONALITY, PERSONALITY TESTS, SOCIAL COMMUNICATION

Distribution Statement : APPROVED FOR PUBLIC RELEASE