Accession Number : AD0418536

Title :   CROSS-CULTURAL INVESTIGATION OF SOME FACTORS IN PERSUASION AND ATTITUDE CHANGE, AN OVERVIEW OF THE RESEARCH,

Corporate Author : INSTITUTE FOR BEHAVIORAL RESEARCH UNIV OF MARYLAND COLLEGE PARK

Personal Author(s) : McGinnies,Elliott

Report Date : AUG 1963

Pagination or Media Count : 26

Abstract : Contents: Development of Experimental Materials The Issues Measuring Instruments Persuasive Communications Translation Design of the Experiments Generalization of Attitude Change Primacy-Recency Effects One-Sided versus Two-Sided Argumentation (Cuban Issue) Hearing versus Reading a Persuasive Communica tion One-Side versus Two-Sided Argumentation (Nuclear Submarine Issue) Group Discussion as a Factor in Persuasion Emotionality and Attitude Change Concluding Observations

Descriptors :   (*ATTITUDES(PSYCHOLOGY), CONTROL), (*PSYCHOL, SCIENTIFIC RESEARCH), (*ADJUSTMENT, CULTURE), (*SCIEENTIFIC RESEARCH, DESIGN), GROUP DYNAMICS, PSYCHOLOGICAL TESTS, STUDENTS, SOCIAL COMMUNICATION, SOCIOMETRICS.

Distribution Statement : APPROVED FOR PUBLIC RELEASE