Accession Number : AD0475362

Title :   THE EDSEL: A CASE STUDY IN THE ECONOMICS OF DISCRETIONARY BEHAVIOR AND OBJECTIVES OF A FIRM.

Descriptive Note : Master's thesis,

Corporate Author : NAVAL POSTGRADUATE SCHOOL MONTEREY CA

Personal Author(s) : Sullivan, John G.

Report Date : 1965

Pagination or Media Count : 114

Abstract : The history of the Ford Motor Company pertaining to the Edsel is reviewed in comparison to a theory of the firm, which suggests a utility maximization vice the classical profit maximization concept. The conclusion is reached and tends to support the utility maximization concept. (Author)

Descriptors :   (*PASSENGER VEHICLES, MANAGEMENT PLANNING AND CONTROL), ECONOMICS, PERFORMANCE(HUMAN), DECISION MAKING, DECISION THEORY, MATHEMATICAL MODELS, PERFORMANCE(ENGINEERING), PRODUCTION, MANAGEMENT PLANNING AND CONTROL, COSTS.

Subject Categories : Economics and Cost Analysis
      Surface Transportation and Equipment

Distribution Statement : APPROVED FOR PUBLIC RELEASE