Accession Number : AD0475362
Title : THE EDSEL: A CASE STUDY IN THE ECONOMICS OF DISCRETIONARY BEHAVIOR AND OBJECTIVES OF A FIRM.
Descriptive Note : Master's thesis,
Corporate Author : NAVAL POSTGRADUATE SCHOOL MONTEREY CA
Personal Author(s) : Sullivan, John G.
Report Date : 1965
Pagination or Media Count : 114
Abstract : The history of the Ford Motor Company pertaining to the Edsel is reviewed in comparison to a theory of the firm, which suggests a utility maximization vice the classical profit maximization concept. The conclusion is reached and tends to support the utility maximization concept. (Author)
Descriptors : (*PASSENGER VEHICLES, MANAGEMENT PLANNING AND CONTROL), ECONOMICS, PERFORMANCE(HUMAN), DECISION MAKING, DECISION THEORY, MATHEMATICAL MODELS, PERFORMANCE(ENGINEERING), PRODUCTION, MANAGEMENT PLANNING AND CONTROL, COSTS.
Subject Categories : Economics and Cost Analysis
Surface Transportation and Equipment
Distribution Statement : APPROVED FOR PUBLIC RELEASE