Accession Number : AD0617920

Title :   METHODOLOGY OF PREFERENCE MEASUREMENT. PREDICTION OF CONSUMER CHOICE.

Descriptive Note : Progress rept. for 1 Jan-31 Mar 56,

Corporate Author : CHICAGO UNIV ILL PSYCHOMETRIC LAB

Personal Author(s) : Jones,Lyle V.

Report Date : 31 MAR 1956

Pagination or Media Count : 19

Abstract : The paper reports an application of a statistical test and multivariate model to the preferences of certain groups of respondents to the Quartermaster Food Preference Survey 006. Perferences for fourteen selected menu items were studied.

Descriptors :   (*DECISION MAKING, PSYCHOLOGICAL TESTS), TASTE, FOOD, STATISTICAL TESTS, PUBLIC OPINION, MATHEMATICAL MODELS

Distribution Statement : APPROVED FOR PUBLIC RELEASE