Accession Number : AD0618546

Title :   COMMUNICATION AND DRIVING SAFETY: THE ROLE OF MASS MEDIA AND THE EFFECTS OF POSITIVE AND NEGATIVE SYMBOLISM IN ACCIDENT PREVENTION.

Descriptive Note : Masters' thesis,

Corporate Author : OKLAHOMA UNIV NORMAN

Personal Author(s) : Whiteman,Gilbert Lee

Report Date : 1965

Pagination or Media Count : 119

Abstract : The report analyzes the fole of mass media communications in automobile accident prevention. The most effective type of motivation in accident prevention is considered.

Descriptors :   (*MOTOR VEHICLE ACCIDENTS, PROPAGANDA), (*TRAFFIC, SAFETY), (*PROPAGANDA, MOTOR VEHICLE ACCIDENTS), (*SOCIAL PSYCHOLOGY, MOTOR VEHICLE ACCIDENTS), PUBLIC OPINION, EDUCATION, RADIO BROADCASTING, TELEVISION SYSTEMS, ATTITUDES(PSYCHOLOGY), SOCIAL COMMUNICATION

Distribution Statement : APPROVED FOR PUBLIC RELEASE