Accession Number : AD0631523

Title :   COMMUNICATOR EFFECTIVENESS IN RELATION TO THE STRENGTH OF THE COMMUNICATION.

Descriptive Note : Technical rept.,

Corporate Author : HUNTER COLL OF THE CITY UNIV OF NEW YORK

Personal Author(s) : Weiss,Walter

Report Date : MAR 1966

Pagination or Media Count : 18

Abstract : Two experiments were carried out to determine if source effectiveness is dependent in part on the inherent cogency of the communication. Neither study provided any evidence of an overall interaction effect between source and strength of communication; also, a suggestive finding in the first study of a differential source effect among initially favorable Ss exposed to the stronger communication was not replicated in the second one. (Author)

Descriptors :   (*SOCIAL COMMUNICATION, EFFECTIVENESS), READING, SOURCES, ATTITUDES(PSYCHOLOGY), ANALYSIS OF VARIANCE, PSYCHOLOGICAL TESTS

Subject Categories : Psychology

Distribution Statement : APPROVED FOR PUBLIC RELEASE