Accession Number : AD0663454

Title :   ON COGNITIVE BALANCE.

Descriptive Note : Research paper,

Corporate Author : INSTITUTE FOR DEFENSE ANALYSES ARLINGTON VA ECONOMIC AND POLITICAL STUDIES DIV

Personal Author(s) : Jordan,Nehemiah

Report Date : FEB 1966

Pagination or Media Count : 103

Abstract : For reasons of conceptual simplicity as well as ease of experimentation, research on cognitive balance has focused almost exclusively upon what is now called the 'POX' triad or the 'POX' unit, i.e., the restricted life space of a perceiver. This restricted life space consists of the perceiver (p), another person perceived (o), and a perceived impersonal entity (x), as well as the relations which hold between the three. The POX triad can be represented in Heider's notation in the following statement: pRo; pRx; oRx. If all three relations between the cognitive entities are positive, or if any two relations between the cognitive entities are negative and the third relation is positive, the triad is balanced; if this is not the case the triad is imbalanced.

Descriptors :   (*SOCIAL PSYCHOLOGY, *ATTITUDES(PSYCHOLOGY)), PERCEPTION(PSYCHOLOGY), BEHAVIOR, PERSONALITY, EXPERIMENTAL DATA, INTERACTIONS

Subject Categories : Psychology

Distribution Statement : APPROVED FOR PUBLIC RELEASE