Accession Number : AD0663832

Title :   FACTORS RELATED TO ADOPTION PROGRESS. A 1966 NATIONAL STUDY OF PUBLIC FALLOUT SHELTER ADOPTION.

Descriptive Note : Summary rept.,

Corporate Author : IOWA STATE UNIV AMES DEPT OF SOCIOLOGY AND ANTHROPOLOGY

Personal Author(s) : Klonglan,Gerald E. ; Beal,George M. ; Bohlen,Joe M. ; Coward,E. Walter , Jr

Report Date : AUG 1967

Pagination or Media Count : 80

Abstract : The study uses concepts related to adoption and diffusion processes to analyze the public's progress in adopting the idea of using public fallout shelters in the event of a nuclear attack. The analysis is based on data collected in the 1966 OCD National Survey of 1497 respondents. Respondents are assigned to one of five adoption stages; 21% of the respondents were unaware of the existence of public fallout shelters (Unaware stage); 20% were aware of public fallout shelters but had no additional information about them (Aware stage); 24% were aware of and had additional information but had not thought about using public fallout shelters (Information stage); 19% were aware of, had additional information, had thought about, but had not decided to go or not go to a public fallout shelter (Evaluation stage); and 16% were aware of, had additional information, had thought about and had decided to go to a public fallout shelter in the event of a nuclear attack (Adoption stage). The study also analyzes the relationships between stage of adoption and the following factors: (1) personal attributes, (2) perceptions of threat, (3) perceptions of Civil Defense, (4) perceptions of fallout shelters and (5) sources of information. Numerous statistically significant relationships were found between these factors and stage of adoption. Findings are compared with findings from the 1964 OCD National Survey. (Author)

Descriptors :   (*FALLOUT SHELTERS, *PUBLIC OPINION), QUESTIONNAIRES, NUCLEAR WARFARE, SURVIVAL(PERSONNEL), ATTITUDES(PSYCHOLOGY), CIVIL DEFENSE, COLD WAR, PERCEPTION(PSYCHOLOGY), SOCIAL PSYCHOLOGY, ACCEPTABILITY, SOCIAL COMMUNICATION

Subject Categories : Sociology and Law
      Civil Defense
      Nuclear Warfare

Distribution Statement : APPROVED FOR PUBLIC RELEASE