Accession Number : AD0665008

Title :   NOTE ON AN APPLICATION OF LP II, A GOAL PROGRAMMING MODEL FOR MEDIA PLANNING.

Descriptive Note : Research rept.,

Corporate Author : CARNEGIE-MELLON UNIV PITTSBURGH PA MANAGEMENT SCIENCES RESEARCH GROUP

Personal Author(s) : Charnes,A. ; Cooper,W. W. ; Learner,D. B. ; Snow,E. F.

Report Date : JAN 1968

Pagination or Media Count : 15

Abstract : An illustrative example is developed from an active application of goal programming to media planning over a period of time. These goals involve distributions of frequencies by demographic and other characteristics as well as budget and other constraining limitations. (Author)

Descriptors :   (*MANAGEMENT PLANNING AND CONTROL, *PUBLIC RELATIONS), (*LINEAR PROGRAMMING, PUBLIC RELATIONS), DECISION MAKING, MATHEMATICAL MODELS, OPTIMIZATION, MATHEMATICAL PREDICTION, ECONOMICS, BUDGETS, COSTS

Subject Categories : Administration and Management
      Economics and Cost Analysis

Distribution Statement : APPROVED FOR PUBLIC RELEASE