Accession Number : AD0665008
Title : NOTE ON AN APPLICATION OF LP II, A GOAL PROGRAMMING MODEL FOR MEDIA PLANNING.
Descriptive Note : Research rept.,
Corporate Author : CARNEGIE-MELLON UNIV PITTSBURGH PA MANAGEMENT SCIENCES RESEARCH GROUP
Personal Author(s) : Charnes,A. ; Cooper,W. W. ; Learner,D. B. ; Snow,E. F.
Report Date : JAN 1968
Pagination or Media Count : 15
Abstract : An illustrative example is developed from an active application of goal programming to media planning over a period of time. These goals involve distributions of frequencies by demographic and other characteristics as well as budget and other constraining limitations. (Author)
Descriptors : (*MANAGEMENT PLANNING AND CONTROL, *PUBLIC RELATIONS), (*LINEAR PROGRAMMING, PUBLIC RELATIONS), DECISION MAKING, MATHEMATICAL MODELS, OPTIMIZATION, MATHEMATICAL PREDICTION, ECONOMICS, BUDGETS, COSTS
Subject Categories : Administration and Management
Economics and Cost Analysis
Distribution Statement : APPROVED FOR PUBLIC RELEASE