Accession Number : AD0666290

Title :   EFFECTS OF ATTITUDE DIRECTION, ATTITUDE INTENSITY AND STRUCTURE OF BELIEFS UPON DIFFERENTIATION.

Descriptive Note : Technical rept.,

Corporate Author : COLORADO UNIV BOULDER

Personal Author(s) : Harvey,O. J. ; Reich,John W. ; Wyer,Robert S.

Report Date : 1968

Pagination or Media Count : 26

Abstract : Concrete and abstract Subjects (Ss) made ratings of positive, negative and neutral instances of the stimulus domains of social beliefs and interpersonal relations toward which they varied in intensity of feeling. Neutral stimuli were better differentiated than either positive or negative stimuli, between which there was no difference. Attitudinal intensity exercised a significant main effect on one measure of differentiation and interacted significantly with concreteness-abstractness on both measures. Concrete Ss differentiated more highly than abstract Ss under low intensity while the reverse was true under high intensity. Thus attitudinal intensity and not direction was found to affect differentiation, in contradiction of both a vigilance and exploration hypothesis. The optimum intensity for differentiation by concrete Ss was much lower than that for abstract Ss. (Author)

Descriptors :   (*ATTITUDES(PSYCHOLOGY), SOCIAL PSYCHOLOGY), PERCEPTION(PSYCHOLOGY), INTENSITY, INTERACTIONS, REACTION(PSYCHOLOGY), EMOTIONS

Subject Categories : Psychology

Distribution Statement : APPROVED FOR PUBLIC RELEASE