Accession Number : AD0666455
Title : STUDIES OF ATTITUDE AND ATTITUDE MEASUREMENT.
Descriptive Note : Technical rept. (Final),
Corporate Author : COLORADO UNIV BOULDER INST OF BEHAVIORAL SCIENCE
Personal Author(s) : Cook,Stuart W.
Report Date : 01 MAR 1968
Pagination or Media Count : 139
Abstract : The goal of the project is to make a systematic and comprehensive study of the effect of an attitude upon a variety of responses. Depending upon the outcome of this work, certain responses will be chosen as indicators of attitude. These responses will be utilized as bases for the construction of attitude measures. Many of these measures will be based upon indicators which do not involve introspection or self-description on the part of the subject. For this reason they should be free of some of the disadvantages characteristic of self-report questionnaires and interviews; among these disadvantages are tendencies of the subjects to answer in terms which they believe to be acceptable or expected. Hence, the end result could be said to be the development of a set of standardized measuring instruments which can provide a clear basis for inference about attitude and in which the effects of probable response determinants other than attitude are minimized or systematically controlled. Eight categories of potential measures are being explored: (1) Overt behavior toward the attitudinal object. (2) Interpretation of and reactions to incomplete or ambiguous stimuli. (3) Adequacy of task performance. (4) Judgments of attitudinally relevant materials and persons. (5) Choice of classificatory principles. (6) Perceptual responses. (7) Involuntary physiological responses. (8) Verbal self-reports.
Descriptors : (*ATTITUDES(PSYCHOLOGY), *SOCIAL PSYCHOLOGY), BEHAVIOR, SOCIOMETRICS, PROJECTIVE TECHNIQUES, TEST CONSTRUCTION(PSYCHOLOGY), GROUP DYNAMICS, PERCEPTION(PSYCHOLOGY), VERBAL BEHAVIOR, PSYCHOPHYSIOLOGY, PSYCHOLOGICAL TESTS, PERSONALITY, SEMANTICS
Subject Categories : Psychology
Distribution Statement : APPROVED FOR PUBLIC RELEASE