Accession Number : AD0674641

Title :   VARIABLES AFFECTING CULTURAL MEANINGS ASSESSED BY ASSOCIATIVE GROUP ANALYSIS,

Corporate Author : AMERICAN UNIV WASHINGTON D C CENTER FOR RESEARCH IN SOCIAL SYSTEMS

Personal Author(s) : Szalay,Lorand B. ; Windle,Charles ; Brent,Jack E. ; Pasternak,Walter

Report Date : SEP 1968

Pagination or Media Count : 73

Abstract : The Associative Group Analysis (AGA) technique, in respect to its main objective, to empirically assess word meanings, is validated in this report. AGA aims to identify the relationships determined by meaning among key concepts, images, and symbols specific to a group, in terms of local and culturally characteristic interpretations. Such studies are relevant to the effectiveness of intercultural communication, psychological operations, and any tasks dealing with overseas populations. This report finds that the information provided by the AGA method is little affected by other than content-determined variables, and that it thus genuinely reflects the characteristic understandings of the specific culture groups and target audiences tested. (Author)

Descriptors :   (*CULTURE, *WORD ASSOCIATION), ATTITUDES(PSYCHOLOGY), SOCIAL COMMUNICATION, SOCIAL PSYCHOLOGY, GROUP DYNAMICS, LANGUAGE, SEMANTICS, VERBAL BEHAVIOR, PUBLIC OPINION, VOCABULARY

Subject Categories : Sociology and Law
      Psychology

Distribution Statement : APPROVED FOR PUBLIC RELEASE