Accession Number : AD0682231

Title :   PRIOR TASK AGREEMENT AND LIKING FROM OTHERS AS DETERMINANTS OF CONFORMITY.

Descriptive Note : Technical rept.,

Corporate Author : STATE UNIV OF NEW YORK BUFFALO

Personal Author(s) : Willitts,Richard L.

Report Date : DEC 1968

Pagination or Media Count : 39

Abstract : The investigation examined the effects of prior agreement and liking on conformity, and explored the mediating role of task confidence and attraction to the supporter in explaining the prior support-conformity relationship. Specific hypotheses were: (1) task confidence varies directly with the level of prior agreement, while subsequent conformity varies inversely with the level of prior agreement; and (2) attraction for the supporter varies directly with the level of his prior liking or friendliness, as does subsequent conformity. A two-phase, influence paradigm was used, with face-to-face interaction between the subject as an accomplice. During the initial phase, the subject reported his judgments first, and then heard those of his partner. Task agreement was the proportion of judgments on which the accomplice agreed with the subject. Liking was also varied during this phase by having the accomplice respond in either a friendly or unfriendly manner. During phase two the subject responded second and conformity was measured by the number of times he matched the erroneous judgments of the accomplice. Task confidence and attraction were measured by ratings following phase one. Results partially confirmed hypothesis one: confidence varied positively with level of prior agreement, but unexpectedly, the level of conformity was also higher following strong prior agreement. As predicted, prior friendliness from the partner had a positive effect on subsequent attraction and conformity. (Author)

Descriptors :   (*CONFORMITY, *GROUP DYNAMICS), ATTITUDES(PSYCHOLOGY), REACTION(PSYCHOLOGY), MOTIVATION, INTERACTIONS

Subject Categories : Psychology

Distribution Statement : APPROVED FOR PUBLIC RELEASE