Accession Number : AD0684817

Title :   REFERENCE GROUP IDENTIFICATION AND THE PERCEPTION OF POLITICAL FIGURES: I. THE EFFECTS OF NOMINATING CONVENTIONS.

Descriptive Note : Technical rept.,

Corporate Author : CALIFORNIA UNIV LOS ANGELES DEPT OF PSYCHOLOGY

Personal Author(s) : Raven,Bertram H. ; Gallo,Philip S.

Report Date : 26 DEC 1960

Pagination or Media Count : 24

Abstract : The document is concerned with research on the operations of balance and congruity principles in perception of persons and objects. A scale was devised to measure perception of political candidates. The measuring instrument was a semantic differential, similar to the ASO scale developed by Fiedler. The subjects rated eight political figures and the concept 'ideal president' on three separate occasions; before the Democratic convention, between the Democratic and the Republican conventions, and after the Republican convention. The dependent variable was a deviation, or 'D' score between the individual's evaluation of a particular candidate and his evaluation of 'ideal president.' (Author)

Descriptors :   (*PERCEPTION(PSYCHOLOGY), POLITICAL SCIENCE), (*POLITICAL SCIENCE, LEADERSHIP), ATTITUDES(PSYCHOLOGY), GROUP DYNAMICS, STUDENTS, STATISTICAL ANALYSIS, APPLIED PSYCHOLOGY, BEHAVIOR, IDENTIFICATION

Subject Categories : Government and Political Science
      Psychology

Distribution Statement : APPROVED FOR PUBLIC RELEASE