Accession Number : AD0695000

Title :   ISSUE SALIENCY AND THE CORRESPONDENCE BETWEEN MEASURES OF ATTITUDE.

Descriptive Note : Technical rept.,

Corporate Author : MARYLAND UNIV COLLEGE PARK DEPT OF PSYCHOLOGY

Personal Author(s) : Ward,Charles D. ; Park,Gill D.

Report Date : AUG 1969

Pagination or Media Count : 15

Abstract : Several years ago a study reported that the correlation between attitude scores on Thurstone and semantic differential scales was greater when issue saliency was low than when issue saliency was high. The present study obtained the opposite results on two different issues using two different sets of attitude scales. The most parsimonious interpretation is that the low correlations in both studies were produced by a restricted range of scores on one or both scales. Contrary to the previous study's warning, the present results indicate that the semantic differential scale is no more vulnerable to changes in issue saliency than are other widely used measures of attitude. (Author)

Descriptors :   (*ATTITUDES(PSYCHOLOGY), *PSYCHOLOGICAL TESTS), SEMANTICS, SCALE, CORRELATION TECHNIQUES, QUESTIONNAIRES, GROUP DYNAMICS, MEASUREMENT, STUDENTS, INTERACTIONS, INSTRUCTORS, CRIMINOLOGY, RELIGION, FACTOR ANALYSIS

Subject Categories : Psychology

Distribution Statement : APPROVED FOR PUBLIC RELEASE