Accession Number : AD0696552

Title :   CONDITIONING OF ATTITUDES USING A BACKWARD CONDITIONING PARADIGM.

Descriptive Note : Technical rept.,

Corporate Author : HAWAII UNIV HONOLULU DEPT OF PSYCHOLOGY

Personal Author(s) : Brewer,Barbara A. ; Gross,Michael C. ; Staats,Arthur

Report Date : AUG 1969

Pagination or Media Count : 11

Abstract : In order to test whether meaning will transfer when a backward conditioning paradigm is utilized, Staats' language conditioning procedure, involving the pairing of UCS evaluative words with CS nonsense syllables, was modified so that the UCS words preceded the CS nonsense syllables on each trial. 70 undergraduate subjects, randomly divided into two groups of 35, were exposed to this treatment. The analysis of their subsequent ratings of the nonsense syllables showed a significant conditioned meaning effect. (Author)

Descriptors :   (*ATTITUDES(PSYCHOLOGY), *LEARNING), LANGUAGE, SEMANTICS, PSYCHOLOGICAL TESTS

Subject Categories : Psychology

Distribution Statement : APPROVED FOR PUBLIC RELEASE