Accession Number : AD0696947

Title :   OPINION CHANGE IN THE ADVOCATE AS A FUNCTION OF THE PERSUASIBILITY OF HIS AUDIENCE: A CLARIFICATION OF THE MEANING OF DISSONANCE.

Descriptive Note : Technical rept.,

Corporate Author : TEXAS UNIV AUSTIN DEPT OF PSYCHOLOGY

Personal Author(s) : Nel,Elizabeth ; Helmreich,Robert ; Aronson,Elliot

Report Date : JUN 1969

Pagination or Media Count : 26

Abstract : Subjects were enticed to make a video recording of a strongly counterattitudinal statement (favoring legalization of marijuana); one-half of the subjects were paid $.50 and one-half were paid $5 for their counterattitudinal behavior. The subjects were told that their video tape would be used to attempt to change the attitudes of (a) a group opposed to the legalization of marijuana, (b) a group in favor of the legalization of marijuana, or (c) a group with no opinion on the issue. As predicted, a significant dissonance effect (more attitude change for low financial incentive) was found when the audience was not committed on the issue. The results were interpreted as supporting a view that dissonance is aroused as a function of discrepancy between self-concept and the consequences of behavior. (Author)

Descriptors :   (*ATTITUDES(PSYCHOLOGY), TRANSFORMATIONS), (*STRESS(PSYCHOLOGY), *SCIENTIFIC RESEARCH), MOTIVATION, APPLIED PSYCHOLOGY, TEST METHODS, CANNABIS, BEHAVIOR, PERFORMANCE(HUMAN), CORRELATION TECHNIQUES

Subject Categories : Psychology

Distribution Statement : APPROVED FOR PUBLIC RELEASE