Accession Number : AD0699940

Title :   MEDIA MIXING FOR DISTRIBUTIONS OF FREQUENCIES WITH BETA-LIKE AND LOGNORMAL DISTRIBUTIONS AND FREQUENCIES.

Descriptive Note : Research rept.,

Corporate Author : CARNEGIE-MELLON UNIV PITTSBURGH PA MANAGEMENT SCIENCES RESEARCH GROUP

Personal Author(s) : Cooper,W. W. ; Charnes,A. ; Learner,D. B. ; Snow,E. F.

Report Date : JAN 1968

Pagination or Media Count : 20

Abstract : Regression and nonlinear programming techniques are formulated and examined for use in estimating distribution of frequencies with special reference to Beta and Lognormal distributions in media mix models where demographic and other characteristics are to be controlled for frequency as well as reach. (Author)

Descriptors :   (*STATISTICAL DISTRIBUTIONS, PUBLIC RELATIONS), MANAGEMENT PLANNING AND CONTROL, DECISION MAKING, NONLINEAR PROGRAMMING, DISTRIBUTION THEORY

Subject Categories : Administration and Management
      Statistics and Probability

Distribution Statement : APPROVED FOR PUBLIC RELEASE