Accession Number : AD0702740

Title :   PROJECT ECHO.

Descriptive Note : Final rept. 12 Jan 68-14 Feb 69,

Corporate Author : GENERAL RESEARCH CORP SANTA BARBARA CALIF

Personal Author(s) : Barthol,R. P. ; de Mille,R.

Report Date : MAR 1969

Pagination or Media Count : 176

Abstract : The ECHO method is a way of observing, quantifying, and describing the patterns of value and influence that are felt, verbally expressed, and often acted on in human society. Understanding these patterns helps us to understand, communicate with, and act effectively in a particular group or culture. Such patterns can be derived by asking a few general ECHO questions to which respondents give multiple answers about what is good and bad to do, and who would approve or disapprove. The heterogeneous data that result are classified into empirically inherent, rather than into rationally predetermined, categories. (Author)

Descriptors :   (*ATTITUDES(PSYCHOLOGY), STATISTICAL ANALYSIS), (*REACTION(PSYCHOLOGY), PATTERN RECOGNITION), MEASUREMENT, QUESTIONNAIRES, CULTURE, POPULATION, BEHAVIOR, ANALYSIS OF VARIANCE, SCIENTIFIC RESEARCH, UNIVERSITIES, UNITED STATES, THAILAND, KENYA, PHILIPPINES

Subject Categories : Psychology

Distribution Statement : APPROVED FOR PUBLIC RELEASE