Accession Number : AD0702939

Title :   A STUDY OF AMERICAN AND KOREAN ATTITUDES AND VALUES THROUGH ASSOCIATIVE GROUP ANALYSIS.

Descriptive Note : Technical rept.,

Corporate Author : AMERICAN UNIV WASHINGTON D C CENTER FOR RESEARCH IN SOCIAL SYSTEMS

Personal Author(s) : Szalay,Lorand B. ; Lysne,Dale A. ; Brent,Jack E.

Report Date : MAR 1970

Pagination or Media Count : 107

Abstract : Cultural attitudes and values are a widely acknowledged category of psychological variables with special relevance to intercultural communication, interaction, and training tasks. Associative group analysis (AGA) is an inferential, indirect approach using free verbal associations for assessing cultural meanings. It is apparently little affected by the common disadvantages of direct questioning. The report establishes the high validity of AGA for assessing group attitudes, based on Korean and American cultural groups. It outlines a new approach to value analysis using AGA, and presents data on articulate U. S.-Korean differences in certain selected areas of cultural value orientation. (Author)

Descriptors :   (*ATTITUDES(PSYCHOLOGY), CULTURE), (*GROUP DYNAMICS, STATISTICAL ANALYSIS), SCIENTIFIC RESEARCH, SOCIAL COMMUNICATION, CORRELATION TECHNIQUES, WORD ASSOCIATION, PERFORMANCE(HUMAN), REACTION(PSYCHOLOGY), STUDENTS, UNITED STATES, SOUTH KOREA, COLOMBIA

Subject Categories : Psychology

Distribution Statement : APPROVED FOR PUBLIC RELEASE