Accession Number : AD0710803

Title :   ALLOCATION OF IMPORTANCE: AN AXIOM SYSTEM,

Corporate Author : WASHINGTON UNIV SEATTLE DEPT OF PSYCHOLOGY

Personal Author(s) : Sayeki,Yutaka

Report Date : 14 JUL 1970

Pagination or Media Count : 27

Abstract : The article presents a model about people's choices among multi-dimensional objects such as persons, events, and things about which the relevant dimensions are known. Usually, consideration of such decisions rests on the individual's utility function for each of the dimensions, but such treatment overlooks a fundamental factor that must accompany utility; one must decide how much each dimension will be weighted in the final determination of his choice. The weight judgment for each dimension may be called its importance measure. (Author)

Descriptors :   (*DECISION MAKING, MATHEMATICAL MODELS), LINEAR SYSTEMS, GAME THEORY, ANALYSIS OF VARIANCE, TRANSFORMATIONS(MATHEMATICS), BEHAVIOR

Subject Categories : Psychology

Distribution Statement : APPROVED FOR PUBLIC RELEASE