Accession Number : AD0713834

Title :   DEVELOPING CORPORATE STRATEGY THROUGH PLANNING, PROGRAMMING, AND BUDGETING,

Corporate Author : RAND CORP SANTA MONICA CALIF

Personal Author(s) : Dougharty,L. A.

Report Date : OCT 1970

Pagination or Media Count : 17

Abstract : The corporation needs a planning framework that aids in clarifying objectives, identifying the alternatives open to the firm, and measuring the effectiveness of those alternatives toward the attainment of the objectives of the corporation. To examine how PPB can be of use in the development of corporate strategy, it is necessary to review its most important features. One such review is presented. The concepts of PPB are then applied in the construction of a planning framework for a corporation. (Author)

Descriptors :   (*ORGANIZATIONS, MANAGEMENT PLANNING AND CONTROL), (*INDUSTRIAL RELATIONS, EFFECTIVENESS), DECISION MAKING, BUDGETS, MATHEMATICAL MODELS, FACTOR ANALYSIS, SUBSTITUTES

Subject Categories : Administration and Management

Distribution Statement : APPROVED FOR PUBLIC RELEASE