Accession Number : AD0715096

Title :   The Effects of Components of Source Credibility and Communication Content on Attitude Change.

Descriptive Note : Technical rept.,

Corporate Author : HUNTER COLL NEW YORK

Personal Author(s) : Weiss,Walter ; Glastein,Harvey

Report Date : NOV 1970

Pagination or Media Count : 39

Abstract : The major purpose of the study was to determine the separate and interactive effectiveness of source credibility on the acceptance of communication content that varied in attitudinal relevance. College students read one of two types of communications on the housing shortage in N.Y.C., under experimental conditions that factorially varied the communicator's perceived expertness and trustworthiness. The communications differed in whether or not policy recommendations were included in addition to factual assertions and a definition of the problems. The results are reported. (Author)

Descriptors :   (*SOCIAL COMMUNICATION, PERFORMANCE(HUMAN)), (*ATTITUDES(PSYCHOLOGY), TRANSFORMATIONS), STATISTICAL PROCESSES, CORRELATION TECHNIQUES, RELIABILITY, DECISION MAKING, SOCIAL PSYCHOLOGY, INTERACTIONS, STUDENTS, FACTOR ANALYSIS

Subject Categories : Psychology

Distribution Statement : APPROVED FOR PUBLIC RELEASE