Accession Number : AD0715402

Title :   Learning and Short-Term Recall by Chinese and American Students as a Function of Language, Mode of Presentation, and Noun Frequency.

Descriptive Note : Technical rept.,

Corporate Author : MARYLAND UNIV COLLEGE PARK DEPT OF PSYCHOLOGY

Personal Author(s) : Turnage,Thomas W. ; McGinnies,Elliott

Report Date : NOV 1970

Pagination or Media Count : 24

Abstract : The study investigated the effects of linguistic medium (English vs. Chinese), mode of stimulus presentation (visual vs. auditory), and noun frequency on short-term serial recall and serial learning. The results indicated that auditory input facilitated learning for American Ss, but did not for Taiwanese Ss, who learned somewhat faster with visual input. The results are discussed with respect to implications for cross-cultural studies of persuasion as they might be influenced by verbal learning factors. (Author)

Descriptors :   (*RECALL, ANALYSIS OF VARIANCE), (*LEARNING, APPLIED PSYCHOLOGY), STUDENTS, ENGLISH LANGUAGE, CHINESE LANGUAGE, VISUAL SIGNALS, AUDITORY SIGNALS, SOCIAL COMMUNICATION, PERFORMANCE(HUMAN), FEMALES, STATISTICAL ANALYSIS, CULTURE

Subject Categories : Psychology

Distribution Statement : APPROVED FOR PUBLIC RELEASE