Accession Number : AD0716753

Title :   Cognitive Complexity and Persuasion.

Descriptive Note : Technical rept.,

Corporate Author : PURDUE UNIV LAFAYETTE IND

Personal Author(s) : Streufert,Siegfried ; Fromkin,Howard L.

Report Date : MAR 1970

Pagination or Media Count : 80

Abstract : A number of approaches to complexity, both from the stimulus and the personality vantage point as they affect attitudes, and specifically influence and persuasion are reviewed. The paper discusses the specific predictions that can be made with complexity theory as a basis; it reviews relevant research results where they are currently available. Suggestions for subsequent research are included. (Author)

Descriptors :   (*PERCEPTION(PSYCHOLOGY), THEORY), PERSONALITY, FACTOR ANALYSIS, ATTITUDES(PSYCHOLOGY), SOCIAL PSYCHOLOGY, REACTION(PSYCHOLOGY), DATA PROCESSING, INTERACTIONS

Subject Categories : Psychology

Distribution Statement : APPROVED FOR PUBLIC RELEASE