Accession Number : AD0716753
Title : Cognitive Complexity and Persuasion.
Descriptive Note : Technical rept.,
Corporate Author : PURDUE UNIV LAFAYETTE IND
Personal Author(s) : Streufert,Siegfried ; Fromkin,Howard L.
Report Date : MAR 1970
Pagination or Media Count : 80
Abstract : A number of approaches to complexity, both from the stimulus and the personality vantage point as they affect attitudes, and specifically influence and persuasion are reviewed. The paper discusses the specific predictions that can be made with complexity theory as a basis; it reviews relevant research results where they are currently available. Suggestions for subsequent research are included. (Author)
Descriptors : (*PERCEPTION(PSYCHOLOGY), THEORY), PERSONALITY, FACTOR ANALYSIS, ATTITUDES(PSYCHOLOGY), SOCIAL PSYCHOLOGY, REACTION(PSYCHOLOGY), DATA PROCESSING, INTERACTIONS
Subject Categories : Psychology
Distribution Statement : APPROVED FOR PUBLIC RELEASE