Accession Number : AD0724727

Title :   The Home Fallout Protection Survey and Resulting Changes in Shelter Adoption. Summary Report.

Descriptive Note : Final rept.,

Corporate Author : IOWA STATE UNIV AMES DEPT OF SOCIOLOGY AND ANTHROPOLOGY

Personal Author(s) : Yarbrough,Paul ; Klonglan,Gerald E.

Report Date : SEP 1970

Pagination or Media Count : 56

Abstract : The study investigated responses made by adults in Des Moines, Iowa, to the Home Fallout Protection Survey (HFPS). A panel of 308 persons were interviewed before and after HFPS. The audience was found to have responded quite favorably in terms of attention given HFPS messages, attitudinal acceptance of the program and change in adoption of public and home fallout shelters. Over 66 percent were aware of the program and nearly 30 percent read at least some of the HFPS booklet. Combined adoption of home and public shelters increased from 26 percent of all households before HFPS to 44 percent afterwards. However, comprehension of such key concepts as 'protection factor' and 'added weight' was quite low and constituted one of the weakest links in the program. The dispositional model did not hold well in predicting attention to HFPS, but did hold in predicting comprehension and acceptance responses. The use of panel methodology was found to contribute significant bias to the observed response to HFPS. (Author)

Descriptors :   (*CIVIL DEFENSE, ATTITUDES(PSYCHOLOGY)), QUESTIONNAIRES, REVIEWS, IOWA

Subject Categories : Civil Defense

Distribution Statement : APPROVED FOR PUBLIC RELEASE