Accession Number : AD0734021

Title :   Allocation of Importance and Goal-Dependent Utility,

Corporate Author : WASHINGTON UNIV SEATTLE DEPT OF PSYCHOLOGY

Personal Author(s) : Sayeki,Yutaka ; Vesper,Karl H.

Report Date : 01 JUN 1971

Pagination or Media Count : 25

Abstract : A weighted additive utility model was used to investigate people's consistency in their allocations of importance and subsequent utility judgments, when a complex goal-subgoal hierarchy was given. In the experiment subjects allocated importance to four policies given each of three objectives, and to the objectives under an overall goal. Subjects' task was to evaluate several proposals for a company's future courses of action on the basis of their contribution to the policies, objectives, overall goal. The results showed that the model described fairly well subjects' intuitive judgments for importance and utilities, except when they were asked to make judgments for remote, indirect goals. (Author)

Descriptors :   (*DECISION MAKING, MATHEMATICAL MODELS), PERCEPTION(PSYCHOLOGY)

Subject Categories : Psychology

Distribution Statement : APPROVED FOR PUBLIC RELEASE