Accession Number : AD0759409

Title :   Cross Modality Matching of Money against Other Continua.

Descriptive Note : Technical rept.,

Corporate Author : COLUMBIA UNIV NEW YORK PSYCHOPHYSICS LAB

Personal Author(s) : Galanter,Eugene ; Pliner,Patricia

Report Date : 01 MAY 1973

Pagination or Media Count : 22

Abstract : Three experiments were conducted in which monetary increments and decrements were matched to either the loudness of a tone or the bitterness of various concentrations of sucrose octa-acetate. An additional experiment involving ratio estimates of monetary loss is also reported. Results confirm that the utility function for both monetary increments and decrements is a power function with exponents less than one. The data further suggest that the exponent of the disutility function is larger than that of the utility function, i.e., the rate of change of 'unhappiness' caused by monetary losses is greater than the comparable rate of 'happiness' produced by monetary gains. (Author)

Descriptors :   (*MONEY, *PSYCHOLOGICAL TESTS), PERFORMANCE(HUMAN), GAME THEORY, ATTITUDES(PSYCHOLOGY), STUDENTS, CORRELATION TECHNIQUES, TASTE, ACOUSTIC SIGNALS

Subject Categories : Psychology

Distribution Statement : APPROVED FOR PUBLIC RELEASE