Accession Number : AD0763698
Title : Impact of the Person on Social Interchange: Measurement Methodology.
Descriptive Note : Technical rept. no. 2,
Corporate Author : SYSTEM DEVELOPMENT CORP SANTA MONICA CALIF
Personal Author(s) : Grace,Gloria L. ; Holoter,Harold A. ; Stehle,Gerald W.
Report Date : 14 MAY 1973
Pagination or Media Count : 44
Abstract : The report discusses approaches to the measurement of interpersonal impact, and identifies analysis components, to include stimulus material, both self and other(s), and the situational context within which they interact; interpretation by observers who judge the interactions; and response measures obtained from these judges. Establishing formally defined, regular relationships among these components provides focus for the observation process. The need for observation and analysis by independent samples of judges is pointed out. The behavior segment, as a construct, and the process of qualitative descriptor analysis are described. Implications for research and experimental design, including the measurement of facial expressions, techniques for recording interpersonal interaction data, and effectiveness determination, are discussed. And finally, a focus for human relations impact research is proposed and discussed. (Author)
Descriptors : (*HUMANS, INTERACTIONS), (*SOCIAL PSYCHOLOGY, PSYCHOLOGICAL TESTS), MEASUREMENT, PERSONALITY, RESEARCH MANAGEMENT, EXPERIMENTAL DATA
Subject Categories : Sociology and Law
Distribution Statement : APPROVED FOR PUBLIC RELEASE