Accession Number : AD0765603
Title : Convincing the Public that the Reservist is not a Goldbrick or a Draft Dodger.
Descriptive Note : Student essay,
Corporate Author : ARMY WAR COLL CARLISLE BARRACKS PA
Personal Author(s) : Boyles,Eugene H.
Report Date : 05 NOV 1971
Pagination or Media Count : 25
Abstract : The essay examines the need to develop a public relations program to improve the image of the Army Reserve and the National Guard. It stresses that the image of the Reserve Components will directly affect the recruiting and retention of personnel in the Modern Volunteer Army--Zero Draft Environment. The capability of the unit to perform its mission will depend upon maintaining strength. Recommendations are made for formulating a public relations program. (Modified author abstract)
Descriptors : (*MILITARY RESERVES, PUBLIC OPINION), ARMY, PUBLIC RELATIONS, ATTITUDES(PSYCHOLOGY), PERSONNEL MANAGEMENT
Subject Categories : Personnel Management and Labor Relations
Distribution Statement : APPROVED FOR PUBLIC RELEASE