Accession Number : AD0772621

Title :   Molding the American Public Attitude Concerning Atmospheric Nuclear Testing, 1961-62.

Descriptive Note : Case study,


Personal Author(s) : Hemler,John V. , Jr

Report Date : 03 MAR 1971

Pagination or Media Count : 133

Abstract : As the Kennedy Administration took office in January 1961, the United States was observing a nuclear testing moratorium that had widespread public support. Approximately seven months later, however, the United States resumed underground testing, and, only eight months after that, it resumed atmospheric testing, both supported by a majority of the American public. The influencing factors, and techniques used, in accomplishing this opinion reversal were examined to determine whether they are applicable in obtaining favorable support for similar defense decisions now and in the future. Information was obtained by studying literature on principles of propaganda and opinion molding, by examining appropriate opinion polls, by reviewing pertinent speeches and books by the President and others, and by reviewing day-to-day media articles on the testing issue. (Modified author abstract)

Descriptors :   *Attitudes(Psychology), *Nuclear explosions, *Atmospheres, Test methods, Propaganda, Newspapers, Speech, Public opinion

Subject Categories : Psychology

Distribution Statement : APPROVED FOR PUBLIC RELEASE