Accession Number : AD0776582
Title : Pretesting Navy Career Information Themes for Audience Interest.
Descriptive Note : Final rept.,
Corporate Author : BUREAU OF SOCIAL SCIENCE RESEARCH INC WASHINGTON D C
Personal Author(s) : Feinberg,Barry M. ; Dunning,Bruce B.
Report Date : MAR 1974
Pagination or Media Count : 120
Abstract : A mail survey of a Navywide sample of officers and enlisted men was conducted to pretest Navy information themes and messages for interest and predicted exposure. Respondents were asked to rate each message for interest using a Haskins-type 0-100 rating scale. The principal measures used in analysis were mean scores for individual items and proportion of respondents rating items equal to or greater than 90. Main independent variables used in analysis were a constructed content scale, a typology of topics, the officer-enlisted dichotomy, and a number of demographic variables. The data suggested strongly that content, particularly usefulness of information contained in a message, is the most important determinant of interest. (Modified author abstract)
Descriptors : *Personnel development, *Verbal behavior, *Message processing, Information processing, Personnel, Retention(General), Reenlistment, Methodology, Questionnaires, Naval personnel
Subject Categories : Personnel Management and Labor Relations
Distribution Statement : APPROVED FOR PUBLIC RELEASE