Accession Number : AD0779319

Title :   Opportunity to Counterargue as a Factor in Selective Exposure.

Descriptive Note : Technical rept.,

Corporate Author : AMERICAN UNIV WASHINGTON D C DEPT OF PSYCHOLOGY

Personal Author(s) : Wellins,Richard ; McGinnies,Elliott

Report Date : MAY 1974

Pagination or Media Count : 24

Abstract : The opportunity to counterargue in response to a counterattitudinal message may prompt an individual's voluntary exposure to that communication. It was predicted that those subjects who were encouraged to counterargue would listen to the counterattitudinal message for a longer period of time. The literature on resistance to persuasion, reactance, and cognitive balance theories are discussed as a basis for the above prediction. Results showed a singificant tendency for the counterarguing groups to listen to the persuasive message for a longer period of time than the control group which had no opportunity to counterargue. (Author)

Descriptors :   *Psychological tests, *Attitudes(Psychology), Test methods, Performance(Human), Behavior

Subject Categories : Psychology

Distribution Statement : APPROVED FOR PUBLIC RELEASE