Accession Number : AD0780806

Title :   Similarity of Attitude, Interpersonal Attraction, and Selective Exposure to Inforamtion.

Descriptive Note : Technical rept.,

Corporate Author : AMERICAN UNIV WASHINGTON D C DEPT OF PSYCHOLOGY

Personal Author(s) : Sullivan,Philip H. ; McGinnies,Elliott

Report Date : JUN 1974

Pagination or Media Count : 34

Abstract : Two experiments were conducted to determine whether initially favorable impressions would lead to subsequent exposure to counterattitudinal arguments. In the first experiment, designed as a pilot-study, military subjects were exposed to tape-recorded communications from two speakers who advocated positions either supportive or nonsupportive of the subjects' beliefs. It was expected that measures of attraction would be more positive for speakers whose opinions agreed with the subjects'. It was found that the establishment of favorable impressions led to more time spent listening to the more-liked communicator, despite his advocation of an incongruent opinion. College students were used in the second experiment with slightly modified procedures. (Modified author abstract)

Descriptors :   *Attitudes(Psychology), *Test methods, *Reaction(Psychology), Social communication, Social psychology, Psychological tests, Performance(Human)

Subject Categories : Psychology

Distribution Statement : APPROVED FOR PUBLIC RELEASE