Accession Number : AD0786585
Title : Conjoint Preference Estimation for Residential Land Use Policy Evaluation,
Corporate Author : RAND CORP SANTA MONICA CALIF
Personal Author(s) : Knight,Robert L. ; Menchik,Mark D.
Report Date : JAN 1974
Pagination or Media Count : 43
Abstract : Residential environments were defined in terms of seven attributes pertaining to off-lot visual environmental quality, on-lot space-using characteristics, and house price. Tradeoffs among these attributes can indicate, for example, whether individuals would sacrifice private space for an improvement in visual environmental quality. A probability sample of self-identified prospective homebuyers in the Milwaukee metropolitan area yielded 123 completed interviews. Each respondent traded off several pairs of attributes through a preference ranking of combinations of attribute levels. Metric estimates of the parameters of a separable utility function were calculated from these rankings using a conjoint measurement algorithm, a nonmetric multidimensional scaling procedure.
Descriptors : *Urban planning, *Land areas, *Policies, Residential section, Environments, Quality, Buildings, Estimates, Statistical analysis, Interviewing, Urban areas, Mathematical models
Subject Categories : Civil Engineering
Distribution Statement : APPROVED FOR PUBLIC RELEASE