Accession Number : ADA018112

Title :   Constrained Information Theoretic Characterizations in Consumer Purchase Behavior.

Descriptive Note : Technical rept.,

Corporate Author : CARNEGIE-MELLON UNIV PITTSBURGH PA MANAGEMENT SCIENCES RESEARCH GROUP

Personal Author(s) : Charnes,A. ; Cooper,W. W. ; Learner,D. B.

Report Date : JUL 1975

Pagination or Media Count : 21

Abstract : The analysis called SAND DABS which has had a long history of use in consumer purchase behavior (including brand switching) at MRCA and elsewhere, is here given a constrained information theoretic characterization. This is made possible by recent developments in optimization and duality which are precise and general. That is, these developments generalize the classical relations between information theory and statistics as previously established in very precise forms by Kullback-Leibler (and others). Contacts with geometric programming in an extended form along with other recent developments in optimization and duality are also supplied and a way is thereby opened for unifying many apparently separate approaches to market analysis.

Descriptors :   *Consumers, *Purchasing, Information theory, Mathematical programming, Marketing

Subject Categories : Economics and Cost Analysis
      Operations Research

Distribution Statement : APPROVED FOR PUBLIC RELEASE