Accession Number : ADA018610

Title :   Effectiveness Evaluation of Air Force Advertising.

Descriptive Note : Final rept. Jun 73-Jun 75,

Corporate Author : AIR FORCE HUMAN RESOURCES LAB BROOKS AFB TEX

Personal Author(s) : Mullins,Cecil J. ; Williams,John D. ; Vitola,Bart M. ; Michelson,Alan E.

Report Date : SEP 1975

Pagination or Media Count : 71

Abstract : The Airman Enlistment Questionnaire-R was administered to a sample of non-prior-service enlistees, 10,666 males and 1,806 females. Analysis of the responses indicates that: (1) enlistees are growing more aware of Air Force advertising (2) females appear to be more alert to media programs than they used to be (3) females are more interested in all kinds of Air Force jobs than they were, and (4) there are enough differences across geographic areas to justify close study of the possibility of differential advertising by geographic area.

Descriptors :   *Air Force personnel, *Recruiting, Questionnaires, Enlisted personnel, Males, Females, Data acquisition, Perception, Geographic areas, Feasibility studies, Attitudes(Psychology)

Subject Categories : Personnel Management and Labor Relations

Distribution Statement : APPROVED FOR PUBLIC RELEASE