Accession Number : ADA019162
Title : Subjective Culture and Communication: A Puerto Rican - U. S. Comparison.
Descriptive Note : Technical rept.,
Corporate Author : AMERICAN INSTITUTES FOR RESEARCH WASHINGTON D C
Personal Author(s) : Szalay,Lorand B. ; Bryson,Jean A.
Report Date : DEC 1975
Pagination or Media Count : 284
Abstract : The report presents two studies on the comparative analysis of a U.S. and a Puerto Rican student group by their reactions to selected stimuli---verbal and pictorial. The first study involved a comparative analysis of the groups' subjective culture performed by two methods: word-stimulated and picture-stimulated associations. The second study explored the utility of word- and picture-stimulated associations in assessing the effects of communications---editorials and films---on U.S. and Puerto Rican groups. Before and after the presentation of the selected editorial or film, associations were obtained to indicator stimuli---key themes and pictures strategically chosen from the selected piece of communication.
Descriptors : *Attitudes(Psychology), *Culture, Background, Psychological tests, Ethnic groups, Perception(Psychology), Human relations, Social psychology, Social communication, Comparison, Word association, Films, Reaction(Psychology)
Subject Categories : Sociology and Law
Distribution Statement : APPROVED FOR PUBLIC RELEASE