Accession Number : ADA019162

Title :   Subjective Culture and Communication: A Puerto Rican - U. S. Comparison.

Descriptive Note : Technical rept.,

Corporate Author : AMERICAN INSTITUTES FOR RESEARCH WASHINGTON D C

Personal Author(s) : Szalay,Lorand B. ; Bryson,Jean A.

Report Date : DEC 1975

Pagination or Media Count : 284

Abstract : The report presents two studies on the comparative analysis of a U.S. and a Puerto Rican student group by their reactions to selected stimuli---verbal and pictorial. The first study involved a comparative analysis of the groups' subjective culture performed by two methods: word-stimulated and picture-stimulated associations. The second study explored the utility of word- and picture-stimulated associations in assessing the effects of communications---editorials and films---on U.S. and Puerto Rican groups. Before and after the presentation of the selected editorial or film, associations were obtained to indicator stimuli---key themes and pictures strategically chosen from the selected piece of communication.

Descriptors :   *Attitudes(Psychology), *Culture, Background, Psychological tests, Ethnic groups, Perception(Psychology), Human relations, Social psychology, Social communication, Comparison, Word association, Films, Reaction(Psychology)

Subject Categories : Sociology and Law
      Psychology

Distribution Statement : APPROVED FOR PUBLIC RELEASE