Accession Number : ADA132356

Title :   An Analysis of the Fulton Industrial Area: A Market for Parkway's Industrial Medicine Program.

Descriptive Note : Thesis,

Corporate Author : AIR FORCE INST OF TECH WRIGHT-PATTERSON AFB OH

Personal Author(s) : Dwozan,C Richard ; McKinney,Thomas D ; Tatnall,Andrew W ; Wise,Roy T

PDF Url : ADA132356

Report Date : 30 May 1983

Pagination or Media Count : 197

Abstract : The task of the research group is to take a specific look at how one hospital, Parkway Regional Hospital, might design a service that will cater to the needs for an additional patient flow facilitator. The research project shall survey the industrial and business community and thereby define the target market, recommending such factors as market segmentation, service, pricing, accessibility, and promotional efforts. This subset of the market was determined to provide the greatest opportunity for expansion due to the existence of several industrial parks and the small number of providers that are currently servicing the needs of the industrial community.

Descriptors :   *Industrial medicine, *Health, Literature surveys, Clinical medicine, Medical services, Hospitals, Education, Marketing, Surveys, Tables(Data)

Subject Categories : Environmental Health and Safety

Distribution Statement : APPROVED FOR PUBLIC RELEASE