Accession Number : ADA132394
Title : A Study of the Effectiveness of the Army's National Advertising Expenditures. Volume 1. Executive Summary.
Descriptive Note : Final draft rept. 27 Sep 79-31 Aug 81.
Corporate Author : AYER (N W) INC NEW YORK
PDF Url : ADA132394
Report Date : 31 Aug 1981
Pagination or Media Count : 19
Abstract : The Army's advertising expenditures were shown to be cost-effective in a two-stage modeling process. Advertising was related to ASVAB exams, and exams were then related to accessions. (Author)
Descriptors : *Recruiting, *Cost models, *Econometrics, Cost effectiveness, Contracts, Army planning, Resource management, Army research, Variables, Model theory, Reliability
Subject Categories : Administration and Management
Economics and Cost Analysis
Personnel Management and Labor Relations
Distribution Statement : APPROVED FOR PUBLIC RELEASE