Accession Number : ADA132394

Title :   A Study of the Effectiveness of the Army's National Advertising Expenditures. Volume 1. Executive Summary.

Descriptive Note : Final draft rept. 27 Sep 79-31 Aug 81.

Corporate Author : AYER (N W) INC NEW YORK

PDF Url : ADA132394

Report Date : 31 Aug 1981

Pagination or Media Count : 19

Abstract : The Army's advertising expenditures were shown to be cost-effective in a two-stage modeling process. Advertising was related to ASVAB exams, and exams were then related to accessions. (Author)

Descriptors :   *Recruiting, *Cost models, *Econometrics, Cost effectiveness, Contracts, Army planning, Resource management, Army research, Variables, Model theory, Reliability

Subject Categories : Administration and Management
      Economics and Cost Analysis
      Personnel Management and Labor Relations

Distribution Statement : APPROVED FOR PUBLIC RELEASE