Accession Number : ADA132395

Title :   A Study of the Effectiveness of the Army's National Advertising Expenditures. Volume 2. Main Report.

Descriptive Note : Final draft rept. 27 Sep 79-31 Aug 81.

Corporate Author : N W AYER INC NEW YORK

Report Date : 31 AUG 1981

Pagination or Media Count : 41

Abstract : For abstract see AD-A132 394.

Descriptors :   *Recruiting, *Cost models, *Econometrics, Cost effectiveness, Contracts, Army planning, Resource management, Army research, Variables, Model theory, Reliability

Subject Categories : Administration and Management
      Economics and Cost Analysis
      Personnel Management and Labor Relations

Distribution Statement : APPROVED FOR PUBLIC RELEASE