Accession Number : ADA132396

Title :   A Study of the Effectiveness of the Army's National Advertising Expenditures. Volume 3. Appendices.

Descriptive Note : Final draft rept. 27 Sep 79-31 Aug 81.

Corporate Author : N W AYER INC NEW YORK

PDF Url : ADA132396

Report Date : 31 Aug 1981

Pagination or Media Count : 193

Abstract : For abstract see AD-A132 394.

Descriptors :   *Recruiting, *Cost models, *Econometrics, Cost effectiveness, Contracts, Army planning, Resource management, Army research, Variables, Model theory, Reliability, Tables(Data)

Subject Categories : Administration and Management
      Economics and Cost Analysis
      Personnel Management and Labor Relations

Distribution Statement : APPROVED FOR PUBLIC RELEASE