Accession Number : ADA183600

Title :   An Analysis of the Financial Implications of High-Impact versus Low-Impact Communications in the United States Navy.

Descriptive Note : Master's thesis,

Corporate Author : NAVAL POSTGRADUATE SCHOOL MONTEREY CA

Personal Author(s) : Colucci,Robert J

PDF Url : ADA183600

Report Date : Jun 1987

Pagination or Media Count : 110

Abstract : This study investigates and analyzes the financial implications associated with the use of high-impact versus low-impact communications in the United States Navy. The study examines the general merit and overall cost effectiveness of employing a high-impact communication style, such as that supported in the Navy Correspondence Manual, rather than a low-impact, bureaucratic writing style often found in public and private sector correspondence. The study uses input data from survey forms returned by nearly 400 Naval Officers and Enlisted respondents stationed in operational and staff billets. The study arrives at several statistically insignificant conclusions on the benefits to be realized by adopting the high-impact writing style Navy-wide. Specifically, the study found that the high-impact writing style: - was quicker to read than the low-impact style - produced a perception of greater comprehension in readers and because of its stylistic characteristics - was actually responsible for greater comprehension. The study develops these finding to demonstrate analytically that the Navy could reduce communications costs by millions of dollars annually by more forcefully adopting a Navy-wide policy of high-impact communications.

Descriptors :   *COMMUNICATION AND RADIO SYSTEMS, *COST EFFECTIVENESS, *POLICIES, COSTS, IMPACT, INPUT, NAVY, FORMS(PAPER), SURVEYS, COMPREHENSION, WRITING, MANUAL OPERATION, PERCEPTION, MILITARY FORCES(UNITED STATES)

Subject Categories : Command, Control and Communications Systems
      Economics and Cost Analysis
      Administration and Management

Distribution Statement : APPROVED FOR PUBLIC RELEASE