Accession Number : ADA184334

Title :   The Role of Communications Within Technology Transfer Activities of the U.S. Army Construction Engineering Research Laboratory.

Descriptive Note : Final rept.,

Corporate Author : CONSTRUCTION ENGINEERING RESEARCH LAB (ARMY) CHAMPAIGN IL

Personal Author(s) : Walaszek,Jeffrey J

PDF Url : ADA184334

Report Date : Jul 1987

Pagination or Media Count : 347

Abstract : This study was undertaken to obtain a greater understanding of the communications activities involved in the technology transfer effort at (USA-CERL). Chapter II presents a case study of communications strategies used and the problems encountered in the transfer of eight technologies from USA-CERL. Chapter III presents the views of high-ranking Army personnel on the process and problems with current technology transfer activities. Chapter IV consists of a survey of public relations organizations at government and nongovernment research laboratories, their possible role in support of technology transfer efforts, and the views of technology transfer specialists towards current communications efforts. Chapter V summarizes the findings of a survey of users of USA-CERL technology. Chapter VI applies findings from the numerous diffusion studies found in the literature towards the technology transfer activities at USA-CERL. Chapter VII presents a communication strategy in support of technology transfer.

Descriptors :   *MANAGEMENT PLANNING AND CONTROL, *TECHNOLOGY TRANSFER, *CONSTRUCTION, MANAGEMENT INFORMATION SYSTEMS, ARMY RESEARCH LABORATORIES, ARMY PERSONNEL, STRATEGY, COMMUNICATION EQUIPMENT, PUBLIC RELATIONS, ARMY CORPS OF ENGINEERS

Subject Categories : Administration and Management
      Structural Engineering and Building Technology
      Information Science

Distribution Statement : APPROVED FOR PUBLIC RELEASE