Accession Number : ADA267652
Title : Implications and Applications of Computer Mediated New Communication Technologies in Air Force Public Affairs.
Descriptive Note : Master's thesis,
Corporate Author : AIR FORCE INST OF TECH WRIGHT-PATTERSON AFB OH
Personal Author(s) : MacGregor, Timothy B.
Report Date : APR 1993
Pagination or Media Count : 84
Abstract : The purpose of this exploratory research is to examine implications and applications of computer mediated new communication technologies in Air Force public affairs. As military budgets and personnel levels decline, public affairs leaders, planner, policy makers and practitioners can utilize computer mediated technologies such as interactive systems and on-line networks and databases to improve both public affairs productivity, as well as bolster current public affairs effectiveness in areas regarded as deficient or problematic vis-a-vis a theoretical model of excellence in public relations. This research looks at how communication technologies may be applied, and how they will factor into improving overall public affairs communication abilities, as well as effectiveness and productivity.
Descriptors : *COMPUTER COMMUNICATIONS, *COMPUTER NETWORKS, *PUBLIC RELATIONS, *AIR FORCE OPERATIONS, THESES, OPERATIONAL EFFECTIVENESS, AIR FORCE BUDGETS, AIR FORCE RESEARCH, AIR FORCE TRAINING.
Subject Categories : Computer Systems
Administration and Management
Distribution Statement : APPROVED FOR PUBLIC RELEASE