Accession Number : ADA288289

Title :   Strategy in the Commercial Aircraft Industry in the United States: A Comparison of Decisionmaking by McDonnell-Douglas and Boeing Aircraft Companies from 1977-1983.

Descriptive Note : Research rept. Aug 93-Apr 94,

Corporate Author : INDUSTRIAL COLL OF THE ARMED FORCES WASHINGTON DC

Personal Author(s) : Gillett, Dave

PDF Url : ADA288289

Report Date : APR 1994

Pagination or Media Count : 38

Abstract : This paper studies strategic decision making in the commercial aircraft manufacturing market. It compares the decisions made by McDonnell-Douglas Corporation with those of Boeing Aircraft Company in the late 70s and early 8Os. The study concludes that strategic decisions were made based on each companies vision of its core business. McDonnell-Douglas refused to risk its capital on a new commercial aircraft because its core business was defense. Boeing on the other hand was willing to risk the company on new aircraft development because its core business was the commercial aircraft market. Douglas Douglas

Descriptors :   UNITED STATES, COMMERCE, AIRCRAFT, AIRCRAFT INDUSTRY, COMMERCIAL AIRCRAFT, CORES, MANUFACTURING, MARKETING, RISK, DECISION MAKING, STRATEGY.

Subject Categories : Commercial and General Aviation

Distribution Statement : APPROVED FOR PUBLIC RELEASE