Accession Number : ADA292717

Title :   Application of the Wenger Taxonomy for Classifying Goods Purchased by the Federal Government to Market Research.

Descriptive Note : Master's thesis,

Corporate Author : NAVAL POSTGRADUATE SCHOOL MONTEREY CA

Personal Author(s) : Lynn, John F.

PDF Url : ADA292717

Report Date : DEC 1994

Pagination or Media Count : 150

Abstract : Recent research efforts have examined the concept of contracting as a science. The Wenger Taxonomy study proposed a classification schema for goods procured by the Federal Government. Subsequent research studies validated the Wenger classification schema and suggested potential improvements to the model and applications to the field of contracting. An important criterion for any classification scheme is its usefulness and as such, this thesis examines the potential useful application of the Wenger taxonomy to market research. The study focuses on application to market research from the Government buyer's perspective. It analyzes application in the area of measuring buyer level of knowledge about goods procured and it also proposes a market research model for a specified set of characteristics from the Wenger model. Potential structural deficiencies in the model are discussed as well.

Descriptors :   *MARKET RESEARCH, *GOVERNMENT PROCUREMENT, *CLASSIFICATION, *TAXONOMY, *ECONOMIC MODELS, THESES, DEFICIENCIES, DATA ACQUISITION, FEDERAL LAW.

Subject Categories : Economics and Cost Analysis

Distribution Statement : APPROVED FOR PUBLIC RELEASE