Accession Number : ADA295205

Title :   Proactivity in Information Management: Effective Tools and Techniques. Proceedings of the Defense Technical Information Center (DTIC) Workshop Held in Orlando, Florida on October 19-20, 1994.

Corporate Author : DEFENSE TECHNICAL INFORMATION CENTER ALEXANDRIA VA

PDF Url : ADA295205

Report Date : 20 OCT 1994

Pagination or Media Count : 195

Abstract : Contents: Agenda, 1994 Workshop on Proactivity in Information Management: Effective Tools and Techniques; Welcome Address; Users or Clients? Delivering Quality Information Services to Industry; Effective Information Marketing/Sales; What's in it for Me? How to Create a Value Proposition for Libraries; Creating a Marketing Plan; Resources Required for a Successful Marketing Program; Current and Emerging Technologies Pertinent to Marketing; Methods of Advertising or "Books aren't like Baked Beans"; Establishing Fees for Services; Putting Theory to Practice; The UK Experience at DRIC; Putting Theory into Practice at the Naval Surface Warfare Center; Promoting the Use of Electronic Information in Europe; The Role of the Portuguese National Awareness Partner; and Putting Theory to Practice; The DTIC Experience.

Descriptors :   *DATA MANAGEMENT, *INFORMATION SYSTEMS, DEPARTMENT OF DEFENSE, MARKETING, THEORY, WORKSHOPS, TECHNICAL INFORMATION CENTERS, INDUSTRIAL RELATIONS.

Subject Categories : Information Science

Distribution Statement : APPROVED FOR PUBLIC RELEASE